Google advertising campaigns

google ads

The focus is on conversion optimisation and successive increase of Return on Investment (ROI) through effective sponsored links campaigns. My goal is to generate as many sales as possible within the budget of your Google Ads campaigns.

My AdWords advertising campaigns are therefore not a template – everything I do is tailored to your business and your customers. I work differently with an online shop, differently with a property developer or an industrial company.

steps of a Google Ads (Adwords) campaign

Scope

The first step before implementing Google Ads paid campaigns is to know your business, but also your customers, your competitors and the industry as a whole.

Competitor and industry analysis
Analysis of your company’s needs and goals
Keyword research
Landing page analysis and optimisation
Development of Google Ads strategy
Definition of campaign objectives

Progress

After solid preparation, I proceed to create the campaign in Google. Its success is determined by details such as the structure of professional Google Ads campaigns and good thematic grouping of keywords.

Creating effective ads,
Construction of campaigns according to Google Ads (Adwords) guidelines
Manual configuration and optimization of adverts
Daily care of the campaign
Consultation on current needs

Activities

Analysis and testing of activities is a must for Google Ads. Only with advanced analytics can you make sure that advertising on Google is a profitable investment for your business.

Testing the effectiveness of your ads
Optimise ads and rates
Analyse conversions and profits from your ads
Regular reporting on activities
Cyclical improvement of campaigns and search for new opportunities

google ads